DEMO SHOWREEL
Demo showreel of collective projects we worked on together with my ex-team partner.

ABSOLUTE KOREA - LIMITED EDITION
This is a pitch we won for Serviceplan Korea.
The communication was directed towards the Korean youth incorporating the message of embracing modernity while staying true to their roots.

THE GUY WHO CUT EVERYTHING IN HALF
Over 50% of marriages end up in divorce. A marriage contract helps to settle things without conflict. However, Martin who just got divorced, unfortunately had no marriage contract. So after his ex-wife wanted her share, Martin took it literally and cut everything they shared in half.

D&AD / NYF / OneShow / LIA / RedDot

DOT - THE FIRST BRAILLE SMARTWATCH
What started as a petit little pitch from a Korean startup, for a small team of three creatives Rohan, Kostia and Azim, ended up involving the entire of Serviceplan Korea, the innovation team in Munich and the production team in Los Angeles. We are proud to have snowballed it.

Cannes Lions / D&AD / NYF / Webby / Clio / LIA / One Show

THINK FLATIZZA - SXSW 2014
Do you want a Flatizza from Subway? When Subway launched the revolutionary Flatizza, most of the consumers found it hard to decide whether they wanted one, but that was until The Mental Tug-of-War game. At the SXSW ’14, using EEG headset technology, Subway put the mental powers of people against one another, and made them think on nothing but Flatizza.

OWN A PIECE OF ART - GIVE A PIECE OF SIGHT
Portraid is an art-aided charity project, aimed at alleviating the wide-spread eye cataract problem amongst the artisans of Morocco. A well known photographer - Thomas Rusch, takes portraits of the people suffering from a medical condition. People buy the pieces of art and in effect donate directly to the person in the picture.

D&AD / NYF / Webby / Clio Health

Some fun stuff to keep my skills in shape.

SÖLDEN - A PLACE TOO GOOD TO BE BAD
Sölden was one of the filming locations for the latest James Bond movie "Spectre". The brief was to use this fact to promote Sölden as an exciting ski resort location. We came up with a series of James Bond spoofs under the campaign idea: Sölden... And Action!

STYLIGHT - FASHION MAG HIJACK
Stylight together with Shazam turns a fashion magazine into innovative shopping experience. In real time, customers could scan the page and make a purchase. Simple, fast and seamless. The result: More than 20,000 scans in total, with an average conversion rate of 38%.

LIA / Eurobest / Deutscher Digital Award / RedDot

75 YEARS VW BUS - THERE WHEN IT HAPPENED
To celebrate 75 years of the iconic VW Bulli, this concept captures how the vehicle has quietly witnessed some of the world’s most defining moments. Reflected in its signature chrome hubcap are glimpses of history—snapshots of human progress, cultural shifts, and unforgettable milestones. A tribute not just to a car, but to a silent companion on the road through time.